Capture the Moment

OUTLINE

A project for my year 1 university course "Representation". During this course we were required to choose an object of our liking and given the span of one semester, create a 3D model of said object, and present a physical model at the end of year final presentation. I had chosen a Leica D-Lux camera, and modelled in precision to every last detail. I then chose to 3D print my physical model, in a 1:1 ratio, which thus created a realistic model of the camera.

MANUFACTURER AND ANALYTICAL DRAWING

The image above is an analytical drawing of a Leica D-Lux camera, featuring precise technical measurements and labeled components. This type of drawing is used to communicate the exact dimensions and structural details of the camera, making it useful for both manufacturers and design professionals who need to understand or replicate the product.

PHYSICAL MODEL POSTER

The image above showcases a physical model of the same camera, which was 3D-printed, displayed in various real-world settings and held by a person. This model serves as a tangible representation of the camera’s form and ergonomics, allowing designers and users to interact with the object and assess its physical presence. The different angles and photos also presents the flawless 3D modelling as the physical model was identical to the actual product itself.

FINAL PRODUCT POSTER

The poster on the right was designed and created by me. The caption "Live the moment. Capture the moment" is a creative slogan to remind the users of a camera's core usage, to capture the precious moments, but at the same time reminds the users to also live in the moment and enjoy it rather than just being focused on living the moment through the lens. The image of the camera is a rendered image of my 3D model, and the lighting and background was adjusted in the 3D modelling application to create a perfect atmosphere that promotes a simple but powerful message.

This rendering is intended for advertising and branding, highlighting the camera’s aesthetic appeal and connecting with potential customers on an emotional level. Together, these images represent the progression from technical design to physical prototyping and finally to marketing visualization.

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